Publicity

Publicity

1.  When you start writing a new book. Your existing readership, if you have one, will be excited to hear about a new book project in the works. And that means a blog or print publication that covers literary news or your topic of choice (for non-fiction books) stands...
ARE YOU CONFUSED?

ARE YOU CONFUSED?

Like me, you probably receive more magazines, free and paid for, than you can possibly read. If you took the time to do that you would either not have time to do any work or be overwhelmed by so many, often conflicting, prescriptions that you would be paralyzed. If,...
Author Bios

Author Bios

Does your author bio induce snoring? Your book is riveting, but your author bio is a snooze.If you’re afraid the above sentence may describe you, well — don’t be too hard on yourself; plenty of brilliant authors freeze up when it comes to writing about themselves in...
DESCRIPTIVE AND PREDICTIVE ANALYTICS

DESCRIPTIVE AND PREDICTIVE ANALYTICS

There is a human tendency to think in generalizations; those types of people, children, senior citizens, men, women, dogs, cats and so forth. Within any group there is a great deal of variance. We often talk about employees as a single entity when we know well that...
A Very Cold Night

A Very Cold Night

Jac FitzenzNo horizon. Earth and sky dissolve into one brittle cold, gray dome.Small man stands at the gate, stomps his feet, stares down the runway. No sign of the plane. Already thirty minutes late. Turning, he retreats quickly into the shelter of the terminal.No...