What Is Analytics?

What Is Analytics?

Analytics, and especially predictive analytics, arrived in the human capital market in 2007 and 2008. Still today, many people are uncertain as to just what analytics is about and how it can add value to managing.My view is that analytics is a meeting of arts and...
The Value of Insight

The Value of Insight

Insight into the future is the greatest asset anyone can have. Consider how wealthy you would be if you had the ability to foresee future trends or events. If you foretold an event was it because you were lucky or wise? Luck comes in two forms: dumb luck and true...
8 Strategies to Use Breaking News to Buzz Your Book

8 Strategies to Use Breaking News to Buzz Your Book

By Penny Sansevieri It seems that these days, more than ever, the news is never-ending. There is always some hot story the media is running with. The latest security breach or political scandal and of course always a favorite, the pop-culture stuff that frankly gags...
People or Profits?

People or Profits?

The age old argument that HR needs to focus on people and let others in the company focus on profits ignores the undeniable fact that the way we treat people directly impacts profitability. After all, who besides people make the business run successfully? The answer...
A Book Cover Checklist for Authors

A Book Cover Checklist for Authors

By Sandra Poirier Smith, President of Smith Publicity Each week, Smith Publicity receives over 100 inquiries from authors and publishers looking for our help, support, and ideas on how to get their books featured on television and radio shows, in newspapers or...